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Recent Happenings
On October 10, the CDC Foundation’s website was updated to include nicotine pouch sales data through August 2025. You can find the data brief here: Nicotine Pouch Sales Data & Trends in the United States- Tobacco Monitoring. It provides national data, as well as data for California, Massachusetts, New York, and Rhode Island.
Key findings include:
- Total monthly nicotine pouch sales increased by 250.8% between January 2023 and August 2025.
- Few nicotine pouches sold in the United States are tobacco-flavored. As of August 2025, mint flavor accounts for 60.5% of sales, followed by other flavors (e.g., fruits, candy, drinks) at 23.6% and flavors marketed as smooth/original at 10.5%.
- In Massachusetts and California, sales are dominated by products marketed as “smooth/original.” In states that do not restrict the sale of flavored nicotine pouches, mint and all other flavors (e.g., fruit, candy, drinks) are the most commonly sold flavors.
